Labozan Associates | A World Leader In Environmental Graphic Design

Fleet Bank/Bank Boston Re-Branding Program

Multiple East Coast Locations



Brand Roll-Out

Re-Branding of Merged Facility Sign Systems

(Done by Labozan Associates team members while with Monigle Associates, Inc.)

When Fleet Bank merged with Bank Boston, both companies had existing signage branded to their own unique identities and architecture. Joseph Labozan worked with the Bank and other consultants to design a new Brand and related sign family to address a major re-signing/re-branding effort for all facilities. Included were all retail branch properties, corporate properties, as well as sponsored entertainment and sports venues. His efforts helped ensure that that the project finished on-time and under budget.

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