Labozan Associates | A World Leader In Environmental Graphic Design

City of New Braunfels

New Braunfels, Texas



Wayfinding & Signage Design

Citywide Wayfinding & Signage Program

(Done by Labozan Associates team members while with Carter & Burgess, Inc.)

To water park and river tubing enthusiasts, the City of New Braunfels, Texas is a well known destination. Located a short distance northeast of San Antonio, the quaint German immigrant-settled town is home to numerous water themed attractions, including the world famous Schlitterbahn Water Park, and the Comal and Guadalupe Rivers.

Being a small city with limited, sometimes confusing roadway systems and parking locations, the City of New Braunfels required a new wayfinding system to assist visitors with getting to the numerous attractions. This new sign system was developed to fit the wayfinding conditions and challenges associated with the City’s unique layout and destinations. Trailblazing to the water themed destinations, as well as to local Interstate access was a primary requirement.

The aesthetics of the new sign system are intended to be a unique fusion of the area’s water destination theming, as well as the German inspired influences of the local citizens. It is also intended to compliment the City’s Texas-like backdrops, while distinguishing itself from these environments as an obvious series of wayfinding markers.

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