Labozan Associates | A World Leader In Environmental Graphic Design

About Labozan Associates

Meet the Team

Labozan Associates, Inc. is a firm of talented and experienced individuals specializing in the development, design and implementation of Environmental Graphic Design and Wayfinding programs. Our areas of expertise include:

  • Environmental Graphic Design
  • Wayfinding Design, Theory and Implementation
  • Signage Concept Development and Design
  • Program Management
  • Branding and Signage Roll-Out
  • Branding Strategy and Solutions


We are experienced in both national (United States) and international projects, understanding that Environmental Graphic elements not only help shape the character of facilities, organizations and businesses, but also augment and complement a project’s architecture and built environments. We take a holistic multi-faceted approach with the net result being wayfinding, graphics and signage elements that are in sync with all required performance criteria and client desires.


Our goal at all times is to act as an extension to our client’s staff and organization. Drawing from the knowledge and expertise of our clients, we are able to facilitate consensus and entitle ownership for project stakeholders. Ultimately, our goal is to always provide world class design and consulting services on-time, on-budget and on-schedule.






Labozan Associates is comprised of individuals with very diverse personal, cultural and professional backgrounds. These backgrounds and experiences create a unique pool of collaborative team processes, with each member bringing their own perspectives and abilities to the overall group’s combined creative process. We believe that our team members are our most important asset, and continually strive to improve our skills and services through collaboration with our clients, industry colleagues and each other.


Joe-picJoseph Labozan is the founder and principal of Labozan Associates. For over 25 years, he has developed, designed, managed and implemented a wide range of Environmental Graphic Design projects covering numerous wayfinding and branding issues. He has worked with some of the largest firms in the world assisting them with Environmental Graphics projects nationally and globally. In the span of his career, he has helped to create and manage projects totaling well over 450 million dollars in hard costs. He is widely regarded as an expert in wayfinding and has been published in numerous publications including the Wall Street Journal (2007 The Wall Street Journal – “To Clarify Sloppy Signage – Airports Hire Wayfinders”).

Brian-picBrian Setser is Senior Designer and Associate with Labozan Associates. Brian and Joe have worked together for over 14 years on numerous Environmental Graphic Design, wayfinding and brand roll-out programs. His educational background in Industrial Design brings a unique design perspective to the field of Environmental Graphics, and allows him to fuse his creative and technical abilities while providing innovative solutions to our projects.

Umy-picUmy Fekade is Senior Designer and Associate with Labozan Associates. Umy, Joe and Brian have also worked together for over 8 years on a multitude of Environmental Graphic Design, wayfinding and brand roll-out programs. She has comprehensive design expertise in retail, aviation, municipal and educational sectors. Her knowledge in sustainability and her architectural background ensure seamless design integration in both built and natural environments.






Labozan Associates believes that working together to solve common challenges makes for better design. Our philosophy is that a project’s specific needs and goals should be absolute in determining the best means of meeting our client’s goals and complete satisfaction. Teaming with other industry experts, designers, consultants and colleagues to assist with accomplishing these goals is always a consideration for us, and we can implement additional team members as individual needs arise.


Please contact us today and let us know how we can assist you with making your project into a positive and successful reality.