Labozan Associates | A World Leader In Environmental Graphic Design

Sovereign Bank

Multiple East Coast Locations

Information

retail-mixed-use-and-brand-roll-out

Brand Roll-Out

Re-Branded Sign Family Design

(Done by Labozan Associates team members while with Carter & Burgess, Inc. & teaming with Riemer Associates)

While with Carter & Burgess, Inc., Labozan Associates team members joined with Riemer Associates to provide a series of conceptual options which indicated how to re-apply Sovereign Bank’s existing branding guidelines in a more effective manner. Several key principal properties were chosen to use as examples. Photos were taken of each principal property, and their existing conditions were documented and analyzed. The design team then provided several conceptual options for each site by using Photoshop rendered overlays, and then presented them to the Bank’s Director. The chosen concepts were rolled out across the entirety of Sovereign Bank’s existing and future properties.

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